Free-to-play
Every sportsbook has cash out, bet builders and boosts. Few give customers a reason to choose them every day. A free-to-play game can, when it’s built for a purpose. We start with yours and work backwards.
Across our portfolio, from the data our partners share with us.
We don’t stop at the games fans already know. Final One Standing took last man standing off the office spreadsheet. GoalBuilder+ didn’t exist anywhere before we built it. Every game brings in the content and data that make it better to play, from Racing Post ratings to real pitch and goal coordinates. And we’re constantly innovating across new sports and formats.
William Hill
Knockout football predictor105,000 reactivations and FTDs in 6 months
Pick a Premier League team each week. Get it right and you survive. Get it wrong and you’re out. You can’t pick the same team twice.
Read the case study about Final One Standing
Betfred
Goalscorer predictor220% above entry targets in month one
Five predictions around one goal: who scores, how, where on the pitch, where in the net, and the minute. Built on real pitch and goal coordinate data, and played inside the match.
Read the case study about GoalBuilder+
William Hill
Horse racing game500,000+ entries in 4 weeks
Reveal five horses from the day’s racing, each with a Racing Post Smart View rating out of 100. Get three winners and you share the prize.
Read the case study about Lucky StableCase study coming soon
BoyleSports
Peer-to-peer matchday predictor28,000 reactivations and FTDs in 4 weeks
BoyleSports’ first free-to-play game on sportsbook. Players go head to head on risk and reward. Play it safe or back yourself for bigger points.
“Final One Standing and Lucky Stable are setting new standards for free-to-play at evoke, driving record levels of player engagement. That success is built on partnership - the team are responsive, move at pace, and consistently deliver high-quality products.”
Before anything gets designed, we learn what you want to achieve in market and who you’re trying to reach. Sometimes that’s a formal brief. More often it’s a lot of good questions.
Then we bring our side: how to make a free-to-play game people come back to. We put the two together into a proposition made for you, and shape it with you until we’re both sure of it.
Every game sits in your brand, inside your sportsbook. Bet prompts change with what each player picks and what kind of customer they are. Promotions line up with what your commercial team wants to drive that week.
We run the operations for many of our games: prize pots, promotions, upsell mechanics and support. We watch the numbers, keep improving the product and review it with you every quarter. It works like an extension of your team.
A game your customers or fans play for free, for a prize, inside your sportsbook, club app or media site. There’s no stake and no entry fee. It gives them a reason to come back.
It depends on the job you give it. Built for acquisition, it gives new customers a reason to sign up. Built for reactivation, it brings lapsed ones back. Built for retention, it keeps regulars coming back. For sportsbooks, it shows: across our portfolio, 80%+ of players are cash-active each week.
It depends on you. Every game is custom, so every timeline is too. We work with what you already have: if your user authentication comes out the box, we adapt to it, not the other way round. And because the infrastructure behind our games is already built, custom doesn’t mean slow. We move quickly.
Any sport. If your fans follow it, we can build a game around it.
Start with a conversation. We’ll talk you through our approach, how we work and how we can deliver record-breaking results for you.
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