Your unfair advantage in player engagement.

We build engagement products for the world's best operators. Built around your brand, your audience, and your commercial goals. Record‑breaking results as standard.

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Built to perform.

We do things differently. We start with your players and your goals. Who your audience is, how they behave, what makes them come back. That's what drives acquisition, retention, and conversion. We've built the products that prove it.

Every product we deliver is shaped around you.Your brand, your players, your numbers.That's what working with us looks like.

Acrossthe portfolio
uplift in reach vs previous free-to-play games
weekly cash-converting players
retention

See for yourself.

William Hill
Final One Standing interface: Win £500k lobby screen
reactivations & first time depositors in 6 months
/Final One Standing

One wrong pick sends you home.

William Hill's most successful free-to-play game of all time. A knockout football predictor where one wrong call sends you home.

Read the full case study
Betfred
GoalBuilder+ interface: Goal Method preferred foot selection screen
above target in opening weeks
/GoalBuilder+

The first FTP built on real pitch and goal coordinate data.

Football fans don't just predict who scores. They predict the how, the where, the minute. This is the first game in the world to let them do it with real pitch and goal coordinate data. Averaging 25k players against a 10k forecast, and climbing.

Case study coming soon
William Hill
Lucky Stable interface: Cheltenham £10,000 lobby screen
above previous racing FTP benchmarks
/Lucky Stable

Racing, for everyone.

William Hill's most successful horse racing free-to-play game of all time. Half a million entries in four weeks. 130,000+ customers during Cheltenham.

Read the full case study

Every product we've launched has broken the operator's previous record.

Final One Standing and Lucky Stable are setting new standards for free-to-play at evoke, driving record levels of player engagement. That success is built on partnership - the team are responsive, move at pace, and consistently deliver high-quality products.

Brian Mahon
Director of Product, evoke plc
William Hill / evoke

It has been a pleasure working with the whole team at Engage Games on our Free-to-Play game. Their expertise in this space has proved incredibly valuable, and their collaborative approach has helped us deliver an engaging and high-quality product for our customers.

Mark Hartley
Head of Product, Betfred
Betfred

Where this started.

We didn't start as a supplier. We started as fans who thought the betting experience could be better. So we built one ourselves, proved it worked, and turned everything we learned into a platform for the biggest operators in the industry.

 
UKGC Licence
Regulated from day one
 
Betmate Launched
4.8 stars - highest-rated betting app in the UK
 
Organic Virality
Every new player brought another one with them
 
Engage Games Launch
EGR Awards
William Hill
Final One Standing
95% above target entries
Betfred
GoalBuilder+
150% above target
William Hill
Lucky Stable
500,000+ entries in 4 weeks

We're still early. The best is still ahead.

A lot more to come.
Let's make sure you're part of it.

Nice one.

We'll get back to you soon.

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